Industry Research
Hearst UK publishes 23 brands including ELLE and Cosmopolitan. Their print and digital brands reach over one in three UK women and one in four UK men every month. They sell over four million magazines a month and have 17 million UK digital unique users.
What UK magazines do Hearst publish? (Entertainment & others)
Hearst magazines publish many magazines including: Good living, Cosmopolitan, Country living, ELLE, Good housekeeping, Harper's Bazaar, Inside Soap, Men's Health, Runner's World, Women's Health and Digital Spy.
What are their values & ideology?
Hearst's magazines have and will always entertain and provide escapism. As a business they are committed to giving this to their audience. Hearst empowers and inspires and also listens and advises and above all they believe that the power of all of Hearst's brands will give the audience confidence and to express their point of views.
Is there a gap in their Entertainment publications?
In all of Hearst's publications there is a large gap in the entertainment publications. They do have a entertainment website, 'Digital Spy', however this is only online and there is no physical copy you can get of Digital Spy. Otherwise they have a magazine about soap TV shows 'Inside Soap' however this only covers a very small part of entertainment, so they have no publications covering the wider entertainment industry.
Monday 25th March
Planning
Three alternative titles for a new entertainment magazine relating to you sub-genre - include notes on possible design styles for the masthead.
Website overview - What values will it stand for/how will it be represented/what sort of content will it include/how will it target the TA?
- The values of my website will be the
- These values will be represented
- The content of my website will include exclusive articles that can only be found on my website, it will also include an image of the cover of my magazine and exclusive photos from the photoshoot of which the main image was taken. The website will also include videos of photoshoots being done and other videos which give summaries of the latest episodes of TV shows. The website will also include a discussion page in which my target audience can discuss the latest news in the entertainment genre. There will be a menu button which will have linked pages of, film & TV, music, fashion and news. There will also be links to social medias of my magazine.
- This will target the target audience as
Do a pinterest board/mood board showing the design style ideas you have for the website.
Detail at least 10 possible article subjects which could be included on your homepage/linked page.
- Latest films
- Exclusive BTS photos from cover photoshoot
- Interviews with celebrities
- What to watch
- Recaps
Come up with possible section headings for your website homepage.
- Film
- TV
- Music
- Fashion
- News
- Shop
- About
- Recaps
Develop a possible layout sketch for your website homepage and linked page - make sure terminology is correct and include positioning of text, images and features.
Detail possible photoshoot ideas for website images: setting/MES/style etc.
Contents ideas:
Great start - make sure you complete the analysis and the TA research too.
ReplyDeleteWEBSITE: Good logo and general design and layout. Linked page (Film & TV) is there but no content. Homepage has good, appropriate text content. Slider missing third article.
ReplyDeleteTO IMPROVE: IMAGES & VIDEO needed!
Amy where are your screen shots????
ReplyDeleteI can't give you targets without them!